Ali & Co, the Cabinet Of Extraordinary Ideas, was born in 2011 as a fantastic alliance. One the one side — Ali, a man with an untrammelled imagination and the will to see his ideas made reality; and on the other side — Co, his genie, a creature of infinite curiosity and a predilection for whimsy and mischief!

Out of this potent combination comes Mysterali and Alicious, reversible watches each equipped with a MasterCard Prepaid chip, opening up a new paradigm of possibilities.