MYSTERALI – Life with absolute clarity

MYSTERALI is a Swiss-made watch with a mysterious quartz movement, an original development of Ali&Co. The mysterious hands appear to float around the dial... And you can turn the watch over to reverse the hands of time!

The hands appear to be moving through invisible means, suspended in the middle of the fully transparent dial — a reference to the horological tradition of mystery clocks and watches, and also an allusion to the near-magical convenience that Ali & Co will bring to your life.

A patent has been awarded on the movement, which utilises an innovative mechanism to adapt the mystery time display for a quartz watch without a stabilising central axis.

Turn the watch over and the immediate shock of seeing the hands proceed anti-clockwise is undercut by the inescapable logic of it — time being kept as precisely and as impeccably as we’ve ever known, but told in a fundamentally unfamiliar way. Awaken the genie within you and see your watch go against the flow of time.

The first MYSTERALI collection is available in three basic versions, each with their own personality-infused recto and verso, each designed to reflect the perfectly balanced yet diametrically opposed characteristics in human nature. The first has a black with a red underside, sober with an undercurrent of sensuality. The next is black with a blue underside, ultimate pragmatism with a flipside of electrifying sky-high creativity. Lastly there is the black and white, speaking the universal code of dualism. The basic MYSTERALI collections is enriched from time to time with additional- seasonal- limited editions. Each MYSTERALI watch is delivered with one neutral loop. You can accessorize your MYSTERALI with a collection of additional loops featuring arts, sports, moods, magical sceneries and more. Play with your MYSTERALI and create your own style!

As of the third quarter of 2016, MYSTERALI will be delivered with an exclusive strap © containing an EMV chip | prepaid credit card, making a number of payment operations possible through simple contact of the watch with a payment terminal. A traditional (twin) card will be provided as well for your comfort in case contactless functions are not available for a chosen transaction or location. Both items will be included in the set.